Why rules matter in the global plastics treaty negotiations

You really should watch the short video below 👇. It will be one minute of your time well spent! Why? Please read on!

The latest round of negotiations of the proposed UN Global Plastics Treaty, INC-4, are finishing up at the moment in Ottawa, Canada. The objective is to conclude negotiations on a Treaty by the end of 2024.

Pinovo was one of the early members of Business For A Plastics Treaty, a Coalition set up by World Wildlife Fund/Ellen MacArthur Foundation, that now comprises 200+ global businesses. In the Coalition we have been highlighting the importance of, and opportunity for the problem of #Microplastics in general, and #Paint Microplastics in particular, to be addressed in the proposed UN Global Plastics Treaty.

Thanks to great work by Winnie Lau and Leah Mupas Segui in The Pew Charitable Trusts, and DG Environment in the EU Commission, Paint Microplastic Emissions are now firmly "on the agenda" in those Treaty negotiations.

Here’s hoping 🤞 that INC-4 will keep us moving forward towards the conclusion of a UN Global Plastics Treaty. It's a once-in-a-lifetime opportunity to end plastic pollution!

We call on
👉 the Paint Industry to educate its customers about the risks of mismanaged Paint, and also the solutions,
👉 Paint Users to adopt measures to stop Paint Microplastic Pollution