Yet more research has been published recently by leading scientists confirming the prevalence of Microplastics in general, and Paint Microplastics in particular.
First up, Professor Chelsea Rochman and her team at University of Toronto (U of T Trash Team) worked with Ocean Conservancy, including their Microplastics expert, Britta Baechler, Ph.D., to test samples of different proteins we consume for the presence of Microplastics. The big finding is that "It's not just Seafood" that contain Microplastics! 😲 They were found in all 16 types of proteins tested, including meat, and even plant based proteins. This suggests that humans are most likely eating microplastics no matter the source of protein they choose. 🤷♂️ Follow this link to the Ocean Conservancy article on the research 👉 https://lnkd.in/gqmTXSNp This is why the work of the EU Commission to tackle the big problem of Microplastic Emissions to the Environment, and the upcoming INC-4 talks in Canada in April on a Global Plastics Treaty really do matter.
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Pinovo is honoured and super excited to have been chosen as one of the Finalists to pitch our solution at the #BlueInvest Day on 7th March in Brussels.
#BlueInvest Day has been organised by the #EuropeanCommission each year since 2018, to bring together entrepreneurs and investors committed to fostering innovation and sustainability in the EU Blue Economy. Pinovo will be in great company, pitching alongside our friends Finsulate BV, who are also fighting paint microplastic pollution, as well as Hefring Marine, ICODOS, and PRONOE. You should check out all of their impressive solutions! This will be a great opportunity for Pinovo to tell a new audience about the problem of Ocean Paint Microplastic Pollution, and Pinovo's solution, and of course, to remind everyone there that #PaintIsPlastic! One of the objectives of the EU #GreenDeal is to reduce Microplastic Emissions to the Environment by 30% by 2030. Last October, the #EuropeanCommission published a brochure confirming that #Paint is in fact the biggest source of those #Microplastic Emissions. Pinovo's solution is playing its part in helping achieve the #GreenDeal objective. Go to this LinkedIn Page to see the EU Commission Post 👉 https://www.linkedin.com/posts/eu-business-showcase_blueinvest-begreengoblue-smes-activity-7164260226144137217-Up_m?utm_source=share&utm_medium=member_desktop At Pinovo we wanted to tell you about three particular moments from the recent #WEF24 in #Davos that marked us, and that we think might interest you too!
Firstly, watching Dr. Diva Amon being interviewed live in a submersible 350m below the surface of the Ocean 😲, and explaining why the research being undertaken on OceanX, really matters! Go to 35 mins 30 sec on the link 👉 https://lnkd.in/eKfbwVF8 to watch the interview. Secondly, Professor Douglas McCauley did a great job moderating an impressive panel that spoke about why landing the #UN #PlasticsTreaty is so important. Minister Leila Benali, PhD., President of UN Environment Assembly, “nailed” it when highlighting the scale of under researched Microplastic Pollution, and why the proposed Treaty should tackle it now for human health reasons! Go to 6 mins and 30 sec on 👉 https://lnkd.in/eYdF5Jt8 to hear the Minister talk about the issue. This is something very close to our hearts at Pinovo, given our technology stops Paint Microplastic Emissions - the biggest source of Microplastic Emissions into the Environment, according to the researchers at EA - Earth Action, The Pew Charitable Trusts and the #EUCommission. Finally, the #HighSeas (#BBNJ) Treaty, signed in 2023, was the subject of a panel discussion where they spoke about the business and government implications of this Treaty. Ambassador Peter Thomson, the UN Special Envoy for the Ocean, reminded us of the need to focus on SDG 14 and Ocean Protection, or as he puts it so well, "No Healthy Planet without a Healthy Ocean". Go to 40 mins and 45 sec on the link 👉 https://lnkd.in/eRQgGRVe to listen to Ambassador Thomson. These issues guide and drive us at Pinovo in our work to Stop Paint Microplastics to Protect Ocean Health, because #PaintIsPlastic |
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