Pinovo at WEF 2022 Annual meeting in davos

What an amazing week for Pinovo at the #wef22 in Davos! 

Being invited by UpLink - World Economic Forum to join the team of 20 super impressive Top Innovators at the World Economic Forum Annual Meeting this week in Davos was an tremendous opportunity to put the issue of Paint Microplastic Pollution, and Pinovo's solution on the agenda with key ocean influencers, politicians, and corporates. 

A big thanks to all of the UpLink - World Economic Forum team, led so capably by John Dutton and Nathalie Chalmers, for your hard work, charm, and good humour in supporting the 20 UpLink Innovators, and helping us achieve our targets for the week (which we did, and more!). 

For Pinovo to be part of such a team of Top Innovators speaks to the importance of our mission, and how our solution can have an impact in protecting ocean health and biodiversity.  

The Ocean needs to have a higher profile at future WEF Annual Meetings. The presence of globally recognised ocean influencers like Kristian Teleki, Director of Friends of Ocean Action and Doug McCauley of the Benioff Ocean Initiative (and also a Friend of Ocean Action), will ensure this happens.

It was great to meet the Norwegian Environment Minister, Espen Barth Eide, who has done so much to put Microplastic Pollution front and centre, starting with his chairing of UNEA 5.2 in February this year, which recognised for the first time that Plastic Pollution includes Microplastics.

The extraordinary ambition, passion and ingenuity of the other UpLink - World Economic Forum Top Innovators motivates Pinovo and makes us even more determined to drive on, working with regulators in Norway and in the EU Commission to take measures which will help stop Paint Microplastic Pollution. 

Remember - Paint is Plastic, and Paint Microplastics are the biggest source of Ocean Microplastic Pollution - 1.9 million tonnes annually, based on the findings of EA - Environmental Action

The good news is that industry is now moving to Pinovo's clean sustainable surface maintenance method, instead of the dirty pollutive traditional methods of open grit blasting and high pressure water jetting. Our business continues to grow in Norway, the Netherlands and the UK, and we are having a very busy year. Happy to be working with Aker Solutions, Beerenberg, KAEFER Energy AS, and Linjebygg AS.
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