the pinovo story....told in a podcast!

At Pinovo, we have been working to put the issue of Paint Microplastic Pollution, and Pinovo's solution, "on the agenda", because #PaintIsPlastic!

This podcast interview with Renita Kalhorn tells the story of how we shone a light on the issue, and about the great support we have received for our mission from Katapult Ocean and UpLink - World Economic Forum 💪 🙏 .

Renita Kalhorn's Post
Here’s something you probably didn’t know:

Nearly 2 million tons of microplastic end up in our oceans every year. Not from water bottles or grocery bags … from paint.

Think about it: Every massive structure in the ocean — oil rigs, wind turbines, bridges — needs regular repainting to prevent rust.

When workers blast off the old paint, guess where it goes? Straight into the water. And those tiny paint particles are actually one of the biggest sources of ocean microplastic pollution.

Norwegian startup Pinovo wants to change that. They’ve designed a sophisticated vacuum that catches old paint particles before they can fall into the ocean.

In the latest episode of The High-EQ Founder, Pinovo’s chairman and co-founder, Declan Mc Adams and I talk about:

→ Why Pinovo decided to pivot and go all in on preventing microplastic pollution.
→ How relying too heavily on one well-paying client was a wake-up call and pushed them to see sustainability as a golden opportunity.
→ Why they took initiative to invest in scientific research to highlight the problem when industry players weren’t stepping up
→ How being prepared for opportunity led to a seat at the table with big brands and NGOs like the World Economic Forum.

Links to listen here: ​ https://renitakalhorn.substack.com/p/pivoting-from-industrial-service